2 openings · Colombo
The Assistant Manager Digital Marketing leads client-centric digital marketing efforts, managing end-to-end campaigns with a focus on paid ads (Google, LinkedIn, social media), client relationships, and performance optimization. This role ensures seamless project execution, financial accuracy, brand alignment, and data-driven reporting while coordinating teams to deliver high-ROI results and exceptional client satisfaction.
Client Management
- Gather comprehensive client information, including goals, expectations, and brand requirements.
- Act as the primary point of contact, providing regular updates via email, calls, and project tools.
- Address inquiries, concerns, and requests promptly to maintain satisfaction.
- Build long-term client relationships, adapting services to evolving needs.
Project and Workflow Management
- Develop detailed project plans, timelines, and task assignments with production teams.
- Coordinate designers, content creators, developers, and resources for campaign execution.
- Review progress regularly, adjust for client objectives, and ensure on-time delivery.
- Oversee end-to-end tasks, including post-launch monitoring and performance evaluation.
Financial Management
- Monitor client payments and send reminders for overdue invoices.
- Prepare and maintain accurate records of quotations and invoices.
- Secure quotation approvals before work starts and issue invoices promptly upon completion.
Brand Alignment and Accountability
- Review client brand guidelines to ensure all campaigns align with their identity and values.
- Maintain consistency in content and initiatives across platforms.
Tracking and Reporting
- Use analytics tools to track performance and deliver actionable insights.
- Prepare and present detailed monthly client reports on results and KPIs.
- Maintain accurate data in internal systems for efficiency.
- Generate internal reports on account health for management review.
Digital Marketing Strategy and Campaigns
- Develop data-driven strategies and optimize paid ads on Google, LinkedIn, and social media.
- Monitor ROI, prepare campaign reports, and define KPIs for proposals.
- Contribute to client acquisition through pitches and planning.
Communication
- Ensure clear, professional interactions with clients, teams, and management.
- Use group chats and email for updates and formal correspondence.
Documentation and Meetings
- Organize records of interactions, timelines, financials, and documents per folder structure.
- Record and distribute meeting minutes in standard format within one business day.
- Share action items immediately via group chats post-meeting.
